First Saturday Market at Parade Plaza
First Saturday Market returns to Parade Plaza in downtown New London on Saturday, August 1, from 3:00 to 7:00 p.m., bringing together local artists, makers, musicians, and small businesses for an afternoon celebrating the city’s creative spirit. Hosted in the heart of the New London Cultural District, the monthly market offers visitors an opportunity to shop locally, enjoy live music, and experience the energy of one of Connecticut’s fastest-growing arts communities.
Held in historic Parade Plaza, the open-air market features a diverse collection of regional artisans, craftspeople, and vendors offering handmade goods, artwork, jewelry, home décor, specialty products, and more. Visitors can browse unique creations while meeting the artists and makers behind them, making it an ideal stop for anyone looking to support local businesses or discover one-of-a-kind treasures.
Live music adds to the festive atmosphere throughout the afternoon with performances from several popular local acts. Whether you’re shopping, relaxing with friends, or exploring downtown before continuing to the evening’s events, First Saturday Market provides a welcoming community gathering in the center of New London’s Cultural District.
Make It a Full Afternoon
The market is part of a larger celebration taking place throughout the New London Cultural District. Visitors can also explore the nearby Green & Golden Street Block Party, featuring a Creative Village, Chalk Art Competition, maker demonstrations, live entertainment, community art projects, and family activities throughout the afternoon.
Event Details
Event: First Saturday Market
Date: Saturday, August 1, 2026
Time: 3:00 p.m. – 7:00 p.m.
Location: Parade Plaza
New London Cultural District
New London, CT
Admission: Free
Live Music Schedule
- 3:00 p.m. – Hugh Bird Band
- 4:00 p.m. – Ben & Nancy (of The Rivergods)
- 5:00 p.m. – Former Friend
Market Highlights
- Local artists and artisan vendors
- Handmade goods and fine art
- Jewelry and handcrafted gifts
- Live music throughout the afternoon
- Shops, galleries, and restaurants within walking distance
- Located in the heart of the New London Cultural District
